• Digital Marketing

    Types of targeting methods and exclusions

    Types of targeting methods and exclusions On the Display Network tab, you’ll see different sub-tabs that correspond to the targeting for your ad group. You can add targeting methods to refine the places where your ads can appear and choose specific audiences that you want to see your ads. Contextual targeting: Match relevant site content Keywords: Target or exclude by a page’s key phrases, like Rafting travel packages. Topics: Target or exclude by a page or site’s central theme, like Hiking & Camping. Audiences: Reach specific groups of people Interest categories: Target or exclude by interests or affinities, like Outdoor enthusiasts. Remarketing: Target or exclude by people who have visited your site before.…

  • Digital Marketing

    How Google audience targeting ads work?

    Campaign type Audience type Display Affinity, Custom affinity: What their interests and habits are Custom intent, In-market: What they are actively researching or planning Remarketing: How they have interacted with your business Similar Audiences: New users with similar interests to your site/app visitors Search In-market: What they are actively researching or planning Remarketing: How they have interacted with your business Customer Match: What you know about your customers’ activities Similar Audiences: New users with similar interests to your site visitors Video Affinity, Custom affinity: What their interests and habits are Custom intent, Life events, In-market: What they are actively researching or planning Remarketing: How they have interacted with your business…

  • Digital Marketing

    Drip marketing life cycle emails

    Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. More information: https://zapier.com/learn/email-marketing/drip-marketing-campaign/