Digital Marketing

How Google audience targeting ads work?

Campaign type Audience type
Display
  • Affinity, Custom affinity: What their interests and habits are
  • Custom intent, In-market: What they are actively researching or planning
  • Remarketing: How they have interacted with your business
  • Similar Audiences: New users with similar interests to your site/app visitors
Search
  • In-market: What they are actively researching or planning
  • Remarketing: How they have interacted with your business
  • Customer Match: What you know about your customers’ activities
  • Similar Audiences: New users with similar interests to your site visitors
Video
  • Affinity, Custom affinity: What their interests and habits are
  • Custom intent, Life events, In-market: What they are actively researching or planning
  • Remarketing: How they have interacted with your business
  • Customer Match: What you know about your customers’ activities
  • Similar Audiences: New users with similar interests to your site visitors